ROVER - PREMIUM SUV SEATING CONCEPT

This internship project focuses on creating a premium, upper-segment seating concept for SUV vehicles. Developed at Martur, a global automotive seating manufacturer, the design explores how strength and elegance can be translated into seat form, materials, and functionality. Inspired by brands such as Range Rover, BMW, Volvo, Audi, and Jeep, the seat combines muscular yet refined forms with premium material choices. Vegan leather with hand stitching, chrome details, and high quality textured plastic surfaces were selected to enhance both visual and tactile quality while maintaining producibility.